What is Digital Marketing & why it’s very important?

January 15, 2015

What is a digital marketing?
First of all, digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.


Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.




Why digital marketing is so important?
The heart of your business success lies in digital marketing. Most aspects of your business depend on successful digital marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales but digital marketing is most essentials. Digital Marketing is a process by which a product or service is introduced and promoted to potential customers in digital / online space.


Here they are; all the different types of digital marketing.

Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Pay Per Click Advertising (PPC)

Public Relations (PR)

Social Media Marketing

Content Marketing

Affiliate Marketing.

Viral Marketing

Influencer Marketing.

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