Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign.
Mobile advertising is a method of advertising that appears on mobile devices such as smart phones, tablets or PDAs that have wireless connections. Advertising can take place as text ads via SMS, or banner advertisements that appear embedded in mobile web site, in downloaded apps or in mobile games.
It is a subset of mobile marketing. It is estimated that mobile app install ads accounted for 30% of all mobile advertising revenue in 2014, and will top $4.6bn in 2015, and over $6.8bn by the end of 2019.
Benefits of Mobile Advertisement
Mobile advertising market is expected to grow close to 6.10 billion by 2020, according to a recent survey. Enterprises are thinking of leveraging mobile platform for customer satisfaction, increasing sales and improve profitability.
Mobile advertising is a cost- effective & efficient means of marketing the consumer products and services. It is economical than all the other traditional means of propagating the brand positive sentiment.
Mobile advertising addresses the targeted audience at their point of need & urgency. Smartphone consumers keep their devices close to them, and checking it regularly. A mobile ad creates excitement among the consumer and also encourages them to talk about it in their social circle. It’s free buzz and can actually drive product sale and consumer sentiment.
Mobile advertising can be used to build a customer database. Whenever consumer opt to receive an ad then that information can be used for consumer retention and loyalty. This ensures that the consumer stick to a particular brand and gain its discounts, deals & latest offers.
Mobile advertising & ads prove to be more contextual and targeted. Consumer are likely to pay more attention to an advertisement that is promoted on the mobile platform.
Mobile advertising is a broad area and there are many methods & modes of advertising including text messaging, paid search advertising, mobile display ads, app advertising, proximity advertising, and many more.